Roller Ads:
If you own a company or work for it and you would probably want your business to grow through focused and highly profitable campaigns and acquire quality leads.
Or if you are a publisher you would want to monetize your websites and create an additional source of passive income.
Here is the solution for you in the form of Roller Ads which is perfectly tailored for all your needs.
Through this article, we are going to review this awesome ad network in detail.
Sounds interesting? Let’s dive deep into it!
Roller Ads Complete Review:
We have gathered all the information about this ad network that you need to know before trying it. We will walk you through its basic info followed by its working, its features both for advertisers and publishers, its pros, cons, and much more.
Basic Company Info:
- Company Name: Roller Ads
- Website: rollerads.com
- Pricing Model: CPC
- Min bid: $0.003
- Referral Commission: 5%
Roller Ads Introduction:
Roller Ads is a self-service, high-performance push Notification ad network with worldwide coverage and powerful in-house optimization tools. With over 18K direct publishers, 4.5B+ daily impressions, 7M+ daily clicks, and 32K+ advertisers, Roller Ads has significantly expanded its reach in the digital advertising world. It offers a range of bidding models, including CPC, Smart CPC for push ads, and CPM, Smart CPM, and CPA Goal for Onclick. The minimum click value starts at just $0.001, though higher bids are recommended for better results, especially in Tier 1 Geos. The smart bidding models allow for automatic bid adjustments to optimize campaign performance.
In addition to Push notifications, Roller Ads now offers the OnClick ad format— a Popunder ad format that you can select when creating campaigns. This gives advertisers even more flexibility in how they engage their target audiences. Roller Ads also provides advanced campaign and targeting tools that allow for precise audience targeting and campaign optimization, helping you find untapped traffic sources, boost ROI, and access highly engaged audiences from just $0.001 per click.
But wait a minute, do you want to know what push notifications actually are and why many top advertising networks like Roller Ads use this ad format?
Why Push Notifications:
Push notifications are actually SMS like ads with special offers, announcements, and sales that appear on the screen of user’s devices independent of what site or browser they are using in any part of the world. These ads are highly engaging and click-able and hard to ignore.
Push Notifications are best and mostly used because of their:
- Timely and instant delivery.
- Maximum opening rates.
- High CTR due to non-intrusive nature.
- More targeted global approach.
- High conversion rates.
- Instant and convenient delivery.
- Track-able transparent statistics.
- Maximum ROI.
Roller Ads For Advertisers:
Roller Ads offers high-quality non-intrusive push notification ads which are the latest trend in affiliate marketing and are highly beneficial for the advertisers in spreading their word and boosting up their sales.
The following are the main reasons that make Roller Ads a great choice for advertisers.
Targeted Real Audience:
Roller Ads provides 100% real and globally targeted audience rather than fake bots. Roller Ads connects the advertisers and marketers to their desired targeted audience anywhere across the world through their devices. With Roller Ads, you get multiple targeting options that help you reach the real and interested audience.
Easy and Profitable Campaigns:
Quick, successful, and highly profitable campaigns are the best thing about this ad network. Creating campaigns is a matter of seconds through an intuitive campaign builder that guides you through the whole process of targeting, ad placement, and budgeting. You can easily analyze campaign bidding and targeting options that impact your ad reach.
Complete Tracking:
Roller Ads provide you a complete record and clear statistics through their user-friendly interface. You can easily track your progress and sales. It also helps you to control your spendings within your budget and to adjust it accordingly.
Free Push Notification Templates:
Roller Ads gives you access to a huge variety of free push notification ads templates and enables you to use industry benchmarks to get potential customers absolutely free. You just have to create a free account at Roller ads and send a request for various creatives to have a better approach towards your results.
Roller Ads For Publishers:
Roller Ads generate high revenues for the potential ad space of the publishers. The following are some of the main reasons why publishers should choose this network.
Easy Setup:
With Roller ads, the whole setup and start earning is just a matter of a few minutes. After a quick sign up, you just have to place their tags on your website and that’s all, enjoy the results! Start earning revenues.
Higher Income:
Push notifications are a great source to engage with real and interactive users who usually provide their consent for receiving notifications. It gives you a high-quality audience that is actually interested in the content of your website and that of the push ads as well. This attracts more advertisers towards you who are in search of good quality traffic. Which in turn helps you drive more revenues.
100% Safe:
Safety is a thing on which we can never compromise. Knowing it fully well, Roller ads provide you 100% safe and precise selection of advertisers to work with.
Referral Program:
They offer you a great chance to earn even more profits by referring users. They give you a unique link and when a new publisher signs up using that link, you start receiving 5% of their revenues.
What is Best about Roller Ads:
The following are the main features of Roller ads that make it unique.
Self – Service Platform:
Roller ads is a self-serve platform that works through programmatic bidding independently. A self-serve platform is also known as a demand-side platform (DSP) which knows more accurately about the desired target audience of the advertisers and connects them with the appropriate publishers who sell their spaces to them. It works more like an auction and this way it is ensured that the right advertisers reach the right publishers and both get benefitted.
Multiple Targeting Options:
With Roller Ads, you can get a handful variety of targeting options including,
- Desktop /Mobile
- Subscription Age
- OS version
- GEO
- Zones
- White /Blacklists
Fully Equipped Dashboard:
A full-fledged, easy to navigate dashboard is what a user needs. Here you get a well-equipped user-friendly dashboard that contains everything you need including detailed statistics and other useful information at a single place.
Customer Support:
They offer complete customer support to the users. Their dedicated staff is always available to resolve the technical issues and to address the queries from the customers anytime. So if you have questions in your mind regarding their services, feel free to contact them anytime. They will reach you shortly
How to Get Started:
The Signup process is super fast and easy. You can easily create a free account whether you want to join as an advertiser or a publisher.
You just have to fill in the basic information about your website or company along with your contact details. Once your account gets approved, you can easily launch your business campaigns or can start earning revenues through your website.
Creating Your Account on RollerAds
Go ahead and click the Sign Up button on the top navigation bar of the home page. This will take you to a form where you can register as an advertiser on RollerAds.
Simply fill out the details, click the verification link sent to your email, and login to the platform.
RollerAds Review: Dashboard
One of the things I immediately liked about the interface is the clean layout. It’s very clear, direct, and noticeably void of any clutter that might otherwise confuse a new user.
It’s easy to navigate and important data, such as your user profile and account balance, can be seen at a glance.
You can manage your account using the left-hand sidebar menu.
This is arranged as follows:
Create Campaign – Create campaigns using the OnClick, Push notification, or In-Page Push ad format.
Campaigns – This shows a list of any campaigns you have created, along with a summary of their performance.
Reports – View detailed reports from your campaigns in real time. You can group results by campaign and targeting options, and filter by zones, feeds, and more. Reports can be exported as a CSV file to use elsewhere.
Tracking – RollerAds has decent tracking, along with the ability to test conversion tracking and easy integration with all major trackers.
Finance – There are multiple ways to fund your account, including Credit Card, Capitalist, WebMoney, Paypal, Payoneer. The minimum deposit amount is just $50. You can also set up email balance notifications and auto-recharge from this tab.
Profile – Use this to set your personal details and preferred messaging medium. Options include Skype, Telegram, WhatsApp, and Facebook.
Creating Your First Campaign
RollerAds keeps things simple by having all the campaign creation tools on one page. To set up your campaign just follow the steps as they appear on the page for targeting, ad placement, and budgeting.
There’s also a preview window so you can check progress and review the details prior to submission.
To start, you need to choose the ad format and bidding models.
For push notifications and inpage push, the available bidding models are CPC, Smart CPC, and CPA Goal.
For OnClick, you can choose between CPM, Smart CPM, and CPA Goal.
CPA Goal is a new way of launching a campaign that optimizes cost per click to achieve a target CPA based on pre-established bidding principles. RollerAds experts have encapsulated their knowledge into a few sets of optimization rules, allowing you to get your campaign converting within your desired CPA without worrying about setting CPC/CPM rates. This bidding model is especially useful for testing new offers, GEOs, and verticals, as it helps prevent budget overspending.
We also recommend paying attention to Traffic Presets. These are ready-to-use whitelists for specific verticals and GEOs. With presets, you don’t need to manually sort through dozens of different feeds/zones, as RollerAds specialists have already compiled them for you.
Here’s the complete list of targeting options:
General:
You can set your campaign name and target URL here. There’s some useful macros here too which are as follows:
- {campaignId}
- {creativeId}
- {zoneId}
- {feedId}
- {clickId}
- {cost}
- {device}
- {browser}
- {browserVersion}
- {os}
- {osVersion}
- {country}
- {countryName}
- {isp}
- {carrier}
- {connectionType}
- {UserAgent}
- {ageGroup}
- {format}
You don’t have to use them all, but it’s recommended that you start with {campaignId}, {zoneId}, and {clickId} to help identify which ad channels are most profitable for your offers.
Keep in mind that macros on RollerAds are case-sensitive, so it’s important to use the token as it appears on the screen.
If you want, you can choose to have only premium quality here but this will raise the cost of your bid.
Countries and Bid
Choose which Geo you want to target along with the bid. You can use the suggested bid feature here or use the rates shown on the CPC rates tab of the main site. This tab gives you a bit more info, including the Country, ISO code, Impressions, Clicks, and average CPC rate for the day. You can select cities or regions to include or exclude from your ad. Bids can be adjusted later at the campaign optimization stage.
Carriers
Target users by Mobile ISP (Carriers) and connection type (Dialup, Cable/DSL, Cellular)
Creatives
Add your title, description, and image for your creative. You can also use macros in your creatives. Available macros for both title and description are {city}, {City}, {country}, {Country}. It’s possible to clone your creatives to make an A/B test. This option isn’t available for OnClick campaigns since this type of ad doesn’t require creative.
If you’re working with software and utilities offers, RollerAds offers a great feature: Auto-generated creatives. This feature provides dynamically selected creatives optimized based on CTR. You access multiple creatives, which can be updated every 10 minutes, ensuring that only the highest-performing creatives stay on top.
Subscription Age
This allows you to target by the freshness of the user. Options are from 0 to 60+ days. User freshness will have an effect on bids and conversions.
Browser
Browsers, versions, and languages can be set here
OS Targeting
Select platform (Mobile, Tablet, Desktop) and OS (Windows, MacOS, Android). It is not currently possible to target iOS users with Push notification ads.
Day and Time Targeting
Choose the times you want your ads to be active in the local time of the end-user.
- IP Targeting – Include or exclude IPs.
- Capping – Set the frequency cap for users per creative, per hour.
- Campaign Budget – Set the daily and total budget for the campaign.
- Advanced Settings – Here you can include or exclude Feed IDs and Zones.
If you are creating an OnClick campaign you will notice some minor differences in the setup. These include CPM bids (instead of CPC) and the ability to target iOS. There’s also no need for creatives or to select the subscription age with Pop ads.
When you are done, check the preview window.
One feature we love about RollerAds is the CPA optimization tool. Turn this on before starting your campaign to have RollerAds automagically disable low converting zones to help you reach your CPA target.
Once you are happy with the settings, tick the quality guidelines checkbox and start your campaign.
If you now check the campaign tab from earlier again you will see your live campaign. From here you can see the daily counters, including impressions, clicks, and conversions, CTR, CPA, eCPC, eCPM, and Cost. You can also clone, stop, start or archive your campaigns from the campaign tab.
Simply click the campaign settings to make any changes to your ads. This is particularly useful for testing different options, such as desktop and mobile targeting.
Clicking the stats icon will take you to the reporting page for the campaign ID.
Campaigns Tracking With RollerAds
RollerAds adds some neat tracking options to the platform that can be used with the S2S conversion tracking postback URL.
This URL can be used with your tracker to give you more insights about your ads.
This makes it easy to see which zones are performing best for your offers.
You can then copy the ZoneID and exclude or include it from your campaign.
Get in touch with the support team if you need any help with setting up conversion tracking.
What Verticals Can You Run With RollerAds?
There’s a bunch of verticals that work well with the Push and On-Click ad format.
These include:
- Sweepstakes
- Finance
- Dating
- Software
- Forex
- Insurance
- Loans
- eCommerce
- Nutra
- Utilities
- Extensions
- Utilities
- Push Subscriptions
- PinSubmit
- Media
- Cinema & TV
Pros:
- Multiple Targeting Options.
- Charge only for delivered clicks.
- High revenues for Publishers.
- 5% referral commission.
- Safe and anti-fraud system.
- Real traffic, free from bots.
- Easy and smooth campaigns with useful campaign tools.
- Variety of payment methods.
- Additional Monetization through other existing Ad formats.
Cons:
- Multiple ad formats are not available.
- The live chat option is not available right now.
Payment Details:
- Pricing Model: CPC
- Minimum Deposit: $50
- Min CPC: $0.003
- Payment Methods for Advertisers: Wire Transfer, Credit card, Capitalist, WebMoney
- Payment Frequency for publishers: NET 30
- Minimum payout: $100
- Withdrawal Methods: ePayments, WebMoney and Bank wire transfer
Roller Ads Contact Details:
- Website: www.RollerAds.com
- Email: contact@rollerads.com
You can also find them on Instagram, Facebook, and LinkedIn.
Do We Recommend Roller Ads?
Roller Ads is a great self-served advertising network that helps its users to boost up their sales and to earn the highest revenues in the market through harnessing the power of push notification ad format.
If you want to increase your sales and want to take your business to the next level, try this push notification ad network today. If being a publisher you want to earn handsome money through monetizing your content, you should definitely go for it! We highly recommend this ad network.
