Introduction
In 2025, mobile apps continue to dominate the digital landscape, with billions of people around the world relying on them for everything from entertainment and education to health and productivity. As smartphones become even more integrated into daily life, the potential to earn from mobile app affiliate programs is at an all-time high. These programs allow you to promote apps that people already use or are actively seeking, offering a unique opportunity to earn commissions with relatively low investment.
The growth of mobile technology and app-based services has opened a world of possibilities for affiliate marketers, with opportunities spanning a wide range of niches—from fitness and lifestyle to finance, education, and gaming. Whether you’re a seasoned affiliate marketer, a content creator, or someone just starting out, there are countless options for earning through promoting mobile apps that fit your audience’s needs.
What makes these programs especially lucrative is their ability to generate recurring revenue, thanks to subscription-based models that reward affiliates not just for a single sale, but for every recurring payment a customer makes. The more users you bring in, the more you stand to earn—whether they’re signing up for a one-time download or subscribing to a service. With such a variety of apps available, there’s a program for every type of content creator, influencer, or marketer.
In this article, we’ll explore some of the best mobile app affiliate programs in 2025. Whether you’re looking for high-paying commissions, global reach, or simply the chance to promote apps you believe in, this guide will help you navigate the top choices and give you the tools to succeed in the thriving world of mobile app affiliate marketing.
Why Mobile App Affiliate Programs Are So Lucrative in 2025
Mobile apps are a multi-billion-dollar industry, and their popularity shows no signs of waning. With more people downloading apps than ever before and businesses increasingly reliant on mobile technology, the demand for mobile app services is higher than ever. As an affiliate marketer, this offers a golden opportunity to monetize your content by promoting apps that meet various consumer needs—from entertainment to finance, health, and beyond.
Mobile app affiliate programs are especially attractive because they often offer recurring commissions. Many apps operate on subscription models, which means affiliates can earn ongoing revenue each time a user renews their subscription. Furthermore, the global reach of mobile apps allows affiliates to tap into a vast market, regardless of location.
How Do Mobile App Affiliate Programs Work?
Mobile app affiliate programs function similarly to traditional affiliate programs, with the key difference being that they focus on promoting mobile apps. When you sign up for an affiliate program, you are given a unique referral link. You then use this link to direct visitors to the app’s download page, website, or store listing. If a user installs the app or subscribes to a service through your referral link, you earn a commission.
Mobile app affiliate programs typically pay on a cost-per-install (CPI), cost-per-action (CPA), or cost-per-subscription (CPS) basis. With CPI, you earn a commission when a user installs the app, while CPA pays you for specific actions like signing up for an account or making an in-app purchase. CPS programs reward you for generating subscriptions or sales within the app.
Strategies for Maximizing Earnings with Mobile App Affiliate Programs
To succeed in the competitive world of mobile app affiliate marketing, you need a clear strategy to drive traffic and convert leads. Here are a few tips to help you maximize your earnings:
Content Creation:
Create compelling content that highlights the features and benefits of the apps you’re promoting. App reviews, tutorials, how-to guides, and user experience content can be incredibly effective in convincing your audience to download and use the app.
SEO Optimization:
Optimizing your content for search engines is critical. Use keyword research tools to target phrases like “best mobile apps for productivity” or “top fitness apps 2024.” Ranking highly in search engine results will bring organic traffic to your content, increasing your chances of making sales.
Social Media Marketing:
Leverage platforms like Instagram, Facebook, and TikTok to showcase the apps you’re promoting. Post app demos, behind-the-scenes looks, and use testimonials from happy users to build trust and encourage downloads.
Email Marketing:
Build an email list and send out newsletters featuring app recommendations and updates. Subscribers who trust your content are more likely to use your affiliate links.
Influencer Marketing:
Collaborating with influencers in the mobile app space can help you reach a larger audience. Influencers have established credibility and can offer valuable recommendations to their followers.
Top 15 Mobile App Affiliate Programs in 2025
Here’s a curated list of the 15 best mobile app affiliate programs in 2025 that offer attractive commission structures and excellent earning potential for affiliates:
- Pawns.app
- PrizeRebel
- Toluna
- YouGov
- Saily
- Play Store
- Apple App Store
- Microsoft 365
- ExpressVPN
- Swiftic
- InboxDollars
- Instamobile
- Personal Capital
- Blinkist
- Coinbase
1. Pawns.app
Pawns.app is a mobile app designed to help users earn passive income effortlessly by sharing their bandwidth and completing short surveys. Available for both Android and iOS devices, it provides a convenient way for users to make money in their spare time, whether commuting, waiting in line, or even while sleeping. By enabling the bandwidth-sharing option, users can start earning without actively engaging with the app. For those looking to boost earnings, completing simple surveys is another way to generate income.
The app is designed for ease of use and requires minimal effort to earn money, making it an ideal choice for individuals seeking to supplement their income. Pawns.app’s affiliate program offers generous commissions of up to 20% lifetime earnings on referrals, ensuring continuous income for affiliates as long as their referrals remain active. Instant payouts are available, and the platform supports various payment methods, including PayPal and crypto.
- Affiliate Commission: Up to 20% lifetime commission on referrals’ earnings.
- Cookie Duration: 90 days
- Payment Methods: PayPal, Crypto, Bank Transfer
- Getting Paid: Instant payouts as long as referrals are active for 30 days
Why Choose Pawns.app:
Pawns.app offers a hands-free way to earn income with its bandwidth-sharing feature, making it attractive to anyone looking for passive earnings. The lifetime commission structure ensures ongoing income, and the app is highly user-friendly, requiring minimal involvement.
2. PrizeRebel
PrizeRebel is an online survey platform where users can earn points by sharing their opinions on various topics. Available in the US, UK, Australia, and Canada, PrizeRebel allows users to redeem their earned points for cash or gift cards. By taking simple surveys, users can quickly accumulate points, making it an easy and accessible way to earn money online. PrizeRebel’s affiliate program allows users to earn a recurring commission whenever their referrals participate in surveys and redeem points.
Affiliates can earn up to 30% commission on the payments made by their referrals, making this program an attractive option for those looking to monetize their audience. With no cap on earnings per referral, PrizeRebel provides an opportunity for affiliates to generate continuous revenue.
- Affiliate Commission: Up to 30% commission on payments made by referrals.
- Cookie Duration: N/A
- Payment Methods: PayPal (Crypto and direct deposit coming soon)
- Getting Paid: N/A
Why Choose PrizeRebel:
PrizeRebel is ideal for affiliates looking to promote a simple and reliable platform. The recurring commission structure ensures continuous earnings, and the lack of a maximum earning limit per referral enhances the affiliate potential.
3. Toluna
Toluna is a globally recognized survey platform that rewards users for sharing their opinions on a variety of products and brands. Available for both Android and iOS users, Toluna offers points for each survey completed, which can be redeemed for cash, donations, or gift cards once users reach a $30 threshold. Toluna’s affiliate program provides a straightforward opportunity to earn a one-time commission of $1.20 for each new user registration through your referral link.
This program is free to join, and affiliates can promote Toluna across a wide range of platforms, whether through blogs or social media. Toluna’s reliability and global presence make it a great platform for affiliates in the survey niche.
- Affiliate Commission: $1.20 per new registration.
- Cookie Duration: 45 days
- Payment Methods: PayPal
- Getting Paid: Once a month, before the 20th
Why Choose Toluna:
Toluna is an established brand in the survey industry, making it a trusted option for affiliates. The one-time commission structure is straightforward, and the easy-to-promote nature of the platform makes it ideal for newcomers in affiliate marketing.
4. YouGov
YouGov is a reputable online survey platform where users can participate in surveys and earn points that can be converted into cash. Known for its simplicity and ease of use, YouGov allows users to earn money by completing surveys during their free time. The mobile app provides flexibility, allowing users to participate on the go. YouGov’s affiliate program offers affiliates a $3 flat commission for each lead they bring to the platform, making it a great option for affiliates looking for a steady income stream.
With a relatively short cookie duration and a low barrier to entry, YouGov’s affiliate program is perfect for marketers who want to introduce their audience to a legitimate and easy-to-use survey platform.
- Affiliate Commission: $3 per lead.
- Cookie Duration: 30 days
- Payment Methods: N/A
- Getting Paid: N/A
Why Choose YouGov:
YouGov is a trusted name in the survey industry, and its affiliate program offers simple, predictable commissions. With a large, engaged user base and a straightforward commission structure, it’s an excellent choice for affiliates targeting people interested in making money online.
5. Saily
Saily is a travel eSIM service app that provides affordable and high-quality data plans for travelers in over 150 countries. Created by the team behind NordVPN, Saily offers a seamless experience for digital nomads, remote workers, and eco-conscious travelers. The Saily Affiliate Program allows affiliates to earn a 15% commission on every transaction made through their referral link. With competitive pricing and well-optimized landing pages, Saily boasts a high conversion rate, making it an excellent platform for affiliate marketing.
Saily’s strong customer support ensures a low refund rate, and affiliates can benefit from a dedicated partnership manager who provides expert assistance in SEO, CRO, and design. The program’s 30-day cookie duration ensures that affiliates have ample time to earn commissions from their referrals.
- Affiliate Commission: 15% commission on every transaction.
- Cookie Duration: 30 days
- Payment Methods: PayPal, Bank Transfer
- Getting Paid: 40 days after transaction, as long as referrals remain active
Why Choose Saily:
Saily’s affordable and reliable travel eSIM services make it an easy product to promote, particularly for travelers and remote workers. The 15% commission rate and high conversion rates ensure affiliates can generate consistent earnings, and the program’s support system maximizes success.
6. Play Store
The Google Play Store is the go-to marketplace for Android apps and offers a robust affiliate program. By joining the Google Play affiliate program, affiliates can promote a wide variety of apps, games, and digital content available on the platform. Google Play’s affiliate program integrates with the wider Google ecosystem, making it easy for affiliates to refer products and services from both Android apps and Google’s suite of services.
While the program’s specifics, including commissions and cookie duration, are often undisclosed, affiliates can expect to earn revenue from app downloads, subscriptions, and digital purchases. By linking to top-rated apps or games, affiliates can attract high-conversion traffic to their sites or social media platforms.
- Affiliate Commission: Unknown
- Cookie Duration: Unknown
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose Play Store:
As the world’s largest app marketplace, the Play Store offers a vast range of apps, games, and content, making it an ideal affiliate program for those looking to promote widely-used products to Android users.
7. Apple App Store
The Apple App Store runs an affiliate program that allows affiliates to promote select Apple services, including Apple Music, Apple News+, and Apple Books. While the program does not cover individual app downloads or subscriptions, affiliates can earn commissions by referring users to these premium services.
Though details such as commission rates and cookie duration are scarce, the Apple App Store affiliate program benefits from being linked to the highly popular Apple ecosystem, making it a great fit for affiliates targeting Apple users. Promoting services like Apple Music or Books can be highly profitable, given the substantial user base and demand for entertainment and media subscriptions.
- Affiliate Commission: Possibly 2%
- Cookie Duration: Unknown
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose Apple App Store:
The Apple App Store offers an opportunity to earn commissions on top-tier digital services, capitalizing on the strong brand loyalty and large user base of Apple products.
8. Microsoft 365
Microsoft 365, formerly known as Office 365, is a cloud-based suite of productivity tools for businesses and individuals. It offers powerful tools such as Word, Excel, PowerPoint, and Teams, all integrated into a cloud system that allows users to work from any device.
Affiliates promoting Microsoft 365 through the Rakuten Marketing platform can earn up to $15 per sale when users sign up for Microsoft 365 Business accounts. Microsoft’s strong brand recognition makes it an easy sell for affiliates targeting businesses or professionals looking to improve their productivity. The program offers helpful marketing materials, ensuring affiliates can maximize their success.
- Affiliate Commission: Up to $15 per sale
- Cookie Duration: 30 days
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose Microsoft 365:
With its widespread use in both personal and business environments, Microsoft 365 offers affiliates a high-conversion opportunity, backed by trusted brand reputation and effective marketing resources.
9. ExpressVPN
ExpressVPN is a premium VPN service that ensures secure internet browsing and enhanced privacy for users. With online security becoming a growing concern, ExpressVPN capitalizes on the demand for privacy tools, especially among mobile users.
Affiliates can earn up to $36 per sale, particularly for annual subscriptions, by promoting ExpressVPN. With the increasing use of VPNs for secure online access, particularly among mobile users, ExpressVPN offers affiliates a profitable opportunity in the expanding privacy market.
- Affiliate Commission: Up to $36 per sale
- Cookie Duration: 30 days
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose ExpressVPN:
ExpressVPN is a well-known brand in the VPN space, offering affiliates a lucrative commission structure for promoting online privacy to a growing number of security-conscious users.
10. Swiftic
Swiftic is a mobile app builder that helps businesses create custom loyalty apps without needing any coding skills. This tool is perfect for small businesses that want to provide their customers with a branded app that encourages engagement and rewards loyalty.
Affiliates promoting Swiftic can earn up to $150 per sale, making it an attractive option for those targeting small business owners. With the rise of mobile marketing, Swiftic’s service is well-positioned to help businesses create customer-focused apps that drive retention and increase brand loyalty.
- Affiliate Commission: Up to $150 per sale
- Cookie Duration: TBC
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose Swiftic:
Swiftic provides a valuable tool for businesses looking to create loyalty apps, with high commissions and a service that appeals to the increasing demand for customer engagement through mobile apps.
11. InboxDollars
InboxDollars offers a unique proposition to users: get paid for completing various online tasks like watching videos, taking surveys, reading emails, and more. This mobile app is ideal for those looking to earn extra money in their free time.
Affiliates can earn 30% of what their referrals make, and InboxDollars pays out in cash, gift cards, or PayPal. While the affiliate program is structured more as a referral program, it still provides affiliates a great opportunity to earn a passive income by referring others to this unique earning platform.
- Affiliate Commission: 30% of tier 2 earnings
- Cookie Duration: N/A
- Payment Methods: PayPal, Gift Cards, Cash
- Getting Paid: Varies
Why Choose InboxDollars:
InboxDollars offers affiliates a straightforward way to earn money by referring users to an app that rewards them for everyday activities, with the added benefit of cash payouts.
12. Instamobile
Instamobile is a platform that provides entrepreneurs and small businesses with ready-made mobile app templates based on the React Native framework. It enables users to quickly develop and deploy apps, even without prior coding knowledge.
Affiliates promoting Instamobile’s services earn a 30% commission on sales, making it a profitable opportunity for those targeting small business owners or startups looking to develop apps. Instamobile simplifies app development, making it accessible to a wider audience and providing an attractive offer for potential customers.
- Affiliate Commission: 30%
- Cookie Duration: 30 days
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose Instamobile:
Instamobile provides a fast and cost-effective way for businesses to create mobile apps, making it a valuable affiliate program for those interested in app development services for small businesses.
13. Personal Capital
Personal Capital is a personal finance app that offers a comprehensive view of users’ financial situations, helping them track expenses, set budgets, and plan for retirement. With financial literacy being a challenge for many, this app provides an easy-to-use solution.
Affiliates promoting Personal Capital can earn up to $100 per referral, making it a highly rewarding program in the finance niche. With more individuals seeking ways to better manage their finances, this app presents an excellent opportunity for affiliates targeting personal finance audiences.
- Affiliate Commission: Up to $100 per signup
- Cookie Duration: 30 days
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose Personal Capital:
Personal Capital provides a valuable service in the financial management space, offering affiliates the opportunity to earn high commissions by promoting a tool that helps people manage their money effectively.
14. Blinkist
Blinkist offers a unique app that provides condensed versions of non-fiction books and podcasts, allowing users to consume knowledge in a fraction of the time. Perfect for busy individuals who want to stay informed but have limited time.
Affiliates can earn a 20% commission for each subscription purchased through their links. Blinkist’s subscription model and targeted audience make it a solid affiliate opportunity for those interested in promoting educational content in a quick, accessible format.
- Affiliate Commission: 20%
- Cookie Duration: 30 days
- Payment Methods: Varies
- Getting Paid: Varies
Why Choose Blinkist:
Blinkist allows affiliates to promote valuable educational content in a convenient format, earning commissions on subscriptions that cater to busy individuals seeking knowledge.
15. Coinbase
Coinbase is one of the most popular cryptocurrency exchanges and offers a mobile app that serves as a gateway to buying, selling, and trading digital currencies. With cryptocurrency gaining in popularity, Coinbase has become a go-to platform for both beginners and experienced traders.
Affiliates promoting Coinbase can earn up to $10 for every user who buys or sells $100 or more within the first 30 days. The ease of use and reputation of Coinbase make it an appealing option for affiliates targeting cryptocurrency enthusiasts.
- Affiliate Commission: Up to $10 per user
- Cookie Duration: 30 days
- Payment Methods: Bank Transfer, PayPal
- Getting Paid: Varies
Why Choose Coinbase:
Coinbase provides affiliates with an opportunity to earn commissions in the fast-growing cryptocurrency market, making it an excellent choice for those with an audience interested in digital currencies
Frequently Asked Questions (FAQs)
What are mobile app affiliate programs?
Mobile app affiliate programs allow marketers to promote mobile apps and earn commissions on app downloads, subscriptions, or other actions, such as in-app purchases.
How do I join a mobile app affiliate program?
You can join a mobile app affiliate program by signing up on the app’s affiliate platform, receiving a unique referral link, and then promoting it through your channels.
How do mobile app affiliate programs pay commissions?
Commissions are typically paid based on app installs, user actions, or subscriptions through your referral link, with payment methods including PayPal, bank transfer, or crypto.
How much can I earn from mobile app affiliate programs?
Earnings depend on the program and the commission structure, but many programs offer recurring revenue opportunities, meaning you can earn as long as the referred users continue to use or pay for the app.
Are mobile app affiliate programs suitable for beginners?
Yes, many mobile app affiliate programs are easy to promote, especially those for popular apps, making them a great choice for beginners looking to start affiliate marketing.