What is Pay-Per-Call Marketing?
Pay-per-call marketing is a performance-based advertising model where businesses pay affiliates or publishers a commission for generating phone calls that lead to sales or other desired actions. This form of marketing focuses on driving customer interactions through phone calls rather than clicks or web visits. When a potential customer calls the advertiser’s designated number, the affiliate earns a commission, provided the call meets specific criteria, such as call duration or the nature of the inquiry.
Although relatively new compared to traditional digital marketing methods, pay-per-call is rapidly gaining popularity due to its effectiveness in connecting businesses directly with customers. It serves as a bridge between companies and clients by promoting various products and services through direct telephonic interaction, leading to higher engagement rates and improved conversion outcomes.
How Does Pay-Per-Call Marketing Help Advertise Products Online?
Pay-per-call marketing presents an excellent opportunity for advertisers and businesses of all sizes to increase their reach and revenue. Here’s how it benefits businesses:
- Quick Growth and High Revenue Potential: Pay-per-call marketing enables businesses to expand rapidly by boosting customer engagement through phone interactions. It offers a high return on investment (ROI) by connecting with genuinely interested customers who are more likely to convert.
- Targeted Campaigns for Organic Growth: A reliable pay-per-call network provides advertisers with customized campaigns designed to drive organic growth and maximize the chances of conversion.
- Cost-Effective and Measurable: Businesses only pay for the actual calls that meet specified criteria, making it a cost-effective way to advertise compared to traditional methods. The results can be easily tracked and analyzed, enabling better optimization of future campaigns.
Unlike pay-per-click (PPC) advertising, where businesses pay for clicks that may not always lead to conversions, pay-per-call involves direct phone communication. This real-time interaction increases the likelihood of closing deals, making it a valuable revenue stream for experienced advertisers and publishers.
Benefits of Using Pay-Per-Call Marketing
Implementing pay-per-call marketing has several distinct advantages:
- Higher Conversion Rates: Receiving a phone call from a customer indicates a strong interest in purchasing the product or service. Direct conversations allow businesses to address customer concerns, answer questions, and close sales more effectively than other forms of online marketing.
- Enhanced Customer Engagement: Telephonic communication requires effort and intent from the customer, resulting in more meaningful engagements. With the right approach and a few minutes of attention, your team can turn a phone call into a successful sale.
- Optimized Timing for Campaign Success: Timing plays a crucial role in pay-per-call marketing. To maximize sales opportunities, ensure your sales team is available to take calls during the campaign period. Being ready when potential customers reach out can significantly boost conversion rates.
- Insights Into Customer Preferences: Understanding customer behavior, interests, and needs can help tailor marketing strategies for better results. Pay-per-call marketing provides valuable insights into what customers are looking for, allowing businesses to refine their approach.
Selecting the Right Niche for Pay-Per-Call Campaigns
Choosing the right niche is crucial for the success of a pay-per-call marketing campaign. Seasoned affiliates and marketers understand the importance of selecting a niche that aligns with the advertiser’s target audience and offers high potential for conversions. If you are unsure which niche to pursue, consider starting with familiar industries or topics to gain insights and grow your marketing efforts effectively.
Several pay-per-call networks are available online, but selecting the best one that matches your requirements is essential. Look for networks that offer quality leads, robust tracking tools, and fair commission rates.
How Does Pay-Per-Call Marketing Work?
Pay-per-call marketing operates without the need for a website to join the network. Here’s a simple breakdown of how it works:
- Advertisers Provide a Phone Number for Specific Offers: The advertiser assigns a unique phone number linked to a particular product or service.
- Affiliates and Marketers Promote the Phone Number: Affiliates or marketers promote the phone number across various channels such as websites, mobile apps, search engines (e.g., Google, Bing), social media, and other traffic sources.
- Calls Drive Conversions: When a customer calls the number, the affiliate earns a commission if the call meets pre-established criteria, such as call length, the product discussed, or the intent to purchase.
Pay-per-call marketing allows businesses to effectively monitor and track traffic sources, making it an efficient way to earn commissions and grow revenue.
Best Pay-Per-Call Networks 2024:
Here is a list of the Best Pay Per Call Networks For Publishers and Advertisers in 2024 and 2025.
- MarketCall.
- MaxValue.Media
- Dynu In Media
- DOPPCALL
- Aragon Advertising.
- Click Dealer.
- Commission Junction
- Ring Partner
- ReviMedia
- GlobalWide Media.
- Palo Media Group.
- LucraTel
- Maxbounty
1. MarketCall – Global Pay Per Call Network:
Marketcall.net is a Pay Per Call affiliate network built on in-house call tracking technology in verticals like Insurance, Finance, Home Services, and Travel. It was founded in 2015 and works with offers from the USA and Europe. They take affiliates and publishers with inbound or live transfer calls.
Benefits for affiliates:
- Wide range of top offers
- Weekly payments
- Unique high-converting landing pages
- Webinars with case studies on promoting offers
- Free toll-free numbers
- Dedicated personal manager
Their Pay Per Call verticals include Insurance (Health, Medicare, Auto, Life, Home), Finance (Debt, Tax Debt, Credit Repair), Home Services, and Home Improvement, Travel.
Best converting traffic sources for their offers: Paid search (Google, Bing), SEO, Social (Facebook, Instagram, TikTok, Snapchat), Display, Native, Email, SMS, and Call centers.
2. MaxValue.Media – The #1 Ad Network For Publishers:
MaxValue is a new yet one of the most preferred ad networks out there. The company has a keen eye for website publishers who are looking forward to publishing ads on their sites in exchange for money.
MaxValue does not compromise solely on the quality of ads it provides. Other than the high-quality ads, another point that sets MaxValue apart from others is its Header Bidding Technology. It allows the users to experience real-time bidding using the largest Demand Sites. The result of the bidding is an increased revenue of the highest bidding. MaxValue supports Sticky ads, Banner ads, Video ads, as well as Native Ads. Moreover, the registration process is super easy and quick.
Their user-centric dashboard offers features from viewing traffic information by country and checking the website’s traffic quality to ad performance insights. But there are things you need to keep in mind if you want to work with them as a website publisher. They work with websites that have at least 100,000 pageviews per month, have traffic mainly from the US, UK, and Canada, and have content that is free from illegal, unsafe, controversial, violent, aggressive, or banned content.
Even though they have some requirements to get started, they maintain the quality of their services. The company claims to give a minimum 25% increase in your website’s revenue, and if it does not happen, they claim to pay the gap, which is a big statement to make, especially as a newbie.
Company Details:
- Company Name: MaxValue
- Website: https://maxvalue.media/
- Email: hello@maxvalue.media
- Minimum Payout: $25 (Net-15)
- Payment Options: PayPal, Payoneer, Wire Transfer, Cryptocurrency
3. Dynu in Media – Best CPA Affiliate Network:
If you’re a publisher and looking for an affiliate marketing network that would support you, guide you, and offer maximum benefits, then you have arrived at the right spot! Dynu In Media is an affiliate marketing platform chiefly concerned with CPA, CPL, and CPS models and is a subgroup of Interate Corporation. You can boost your income for hundreds of quality sponsorships and advertisement drives, in just a few simple steps, by filling out some straightforward forms and providing them with all the data that they require.
The best part is that your allocated Affiliate Marketing Manager from Dynu In Media will accompany you to success, guaranteeing that you are contented with their services and stick with them for the longest-term partnership. Their enterprise is based on and supports with CPA, CPL, CPS, CPV, CPI, and CPC drives through social media, navigation, and manifest.
Being led by designated professional associates and a rock-hard base, this platform is among the industry’s most esteemed and capable affiliate networking platforms. They engage with a wide diversity of markets, particularly in the US, EU, and are always willing to broaden into new ones. Their present prime verticals include Sweepstakes, Finance, Market Research, E-commerce, Health & Beauty, Education, etc.
Payment Terms:
- Minimum Payment: Must be more than $50.
- Payment Alternatives: Payoneer, Wire, and PayPal.
4. DOPPCALL – Best Pay Per Call Affiliate Network:
DOPPCALL is one of the best Pay-Per-Call Networks with its all-in-one solution for businesses looking for more customers. They use advanced filters to ensure the leads meet your pre-set criteria and high conversion rates.
With thousands of phone leads generated from all over the globe and an average ROI of 200%, you can’t go wrong with DOPPCALL.
DOPPCALL uses multiple advertising channels to generate calls and charges only for qualified calls/leads. As part of their marketing strategy, they use PPC adverts, Google Ads, Bing Ads, Facebook Ads, social media ads, display ads, real-time SMS, Pre-screened transfers, traditional ads, content marketing, and targeted analytics to generate phone leads.
DOPPCALL top verticals are rehab, accidents, mass tort, personal injury, insurance, debt settlement, and MVA. DOPPCALL is the best PPC network to generate call leads that actually convert. And the best part is- you don’t have to pay a single penny for non-converting phone leads!
- Average Commission: $10-$3000
- Payment Methods: Bank Transfer and Payoneer
- Minimum Payout: $100
5. Aragon Advertising – Pay Per Call Network:
Aragon Advertising is the best network and is a well-trusted name by all businesses worldwide. It has access to targeted customers and helps advertisers offer qualified leads and high conversion rates. Aragon Advertising is running CPC campaigns and generating thousands of monthly calls to boost your sales.
So that you have a natural approach to all the customers and a chance to promote your network with plenty of affiliate marketers. Aragon is the leading marketing agency that has connected high-paying advertisers with expert publishers to covet the right people into the customers.
6. Clickdealer – Best CPA Network:
It is one of the leading CPA and, Pay Per Call networks, as it makes reasonable offers. It provides you with a large amount of revenue by Pay Per Call campaigns because of the high rate of returns; they offer an excellent commission to the advertisers, publishers, and agencies as well.
So, the publishers get high income through campaigns with massive traffic to the audience to improve their ROI. With the help of advanced technology and professional marketers, you can partner with the best to get rewarding progress. We Also Listed Clickdealer in our Best CPA Networks list.
7. Commission Junction – Best Affiliate Network:
Commission Junction makes Pay Per Call easy for you to work through with it efficiently by utilizing pay-per-call campaigns. The result gained from the campaigns enables the advertisers to promote the products and services, usually through distribution channels like traceable and toll-free numbers.
CJ employees advanced technology and a high-quality database to deliver high traffic that increases the conversion rates on Pay Call marketing campaigns. It is the best platform provided to you to earn high commissions for driving phone leads, sales to advertise, and famous call Centers.
8. Ring Partner – Top Pay-Per-Call Network:
It is a beneficial Pay Per Call affiliate network that has been created notably to befit the needs of advertisers and marketers, providing the best services worldwide. It keeps you always on the right track to meet the goals of making your website the most powerful monitoring channel.
Their high-collaborated team of professionals and marketing experts helped in earning enough revenue and awarded the company with significant success. It makes a payment on time by cheque or PayPal, which is a safe mode of payment.
9. ReviMedia – Pay Per Call Affiliate Network:
It is an old but well-experienced Pay Per Call affiliate network for publishers and advertisers. It is reliable and has won the hearts of more than 2,000 affiliates because of its good name in digital marketing. ReviMedia is working with advertisers in the U.S. by managing their Click successfully to calls and transfer campaigns and is also skilled in premium pay per call offers worldwide, including debt relief, insurance, house repairs, and many more.
It is offering fast and flexible payment terms by using the advertiser´s preferred method. Their team members are available 27/7 in the Call Centers, and you can also contact them via email and Skype to book your order.
10. Global Wide Media – Best Pay Per Call affiliate network
It was well known as NeverBlue in the old times but now got the name of Global Wide Media. It is considered the best Pay Per Call affiliate network by advertisers worldwide because it can acquire superior results with premium media solutions. Advertisers worldwide partner with this network to get superb results by maximum Pay Per Call campaigns.
Its advanced technology connects brands with real people to receive high ROIs on the Pay Per Call online marketing efforts. It not only helps you in increasing exposure to your campaigns but protects the brand´s reputation as well.
11. Palo Media – Pay Per Call Marketing Network:
It makes its best offers to get maximum results by meeting the needs of publishers and advertisers. It has a positive reputation for paying people on time. It operates well in the fields of health insurance and solar energy. Its specific feature is that it offers real-time reporting to all its clients and a fast response time to your inquiries that you have to deliver to the account managers of that company.
It pays the publishers at the time. That’s why people prefer to use this network to promote their business.
12. LucraTel – High Paying Pay Per Call Network:
LucraTel is a Pay per Call Network that helps create and publish Landing pages. It made various offers like credit repair, home securities, debts, health and life Insurance, solar tax, and many more. Now, in the current time LucraTel ios working with USA companies, and more than 500 advertisers and thousands of publishers are working with them because of its efficient work. The number of people is increasing rapidly.
It allows you to make payments in the form of weekly, bi-weekly, net 15, net 30, and pre-pays depending on the quality and volume of the call. LucraTel is loyal, so people trust this network a lot to deliver their budget.
Conclusion
Pay-per-call marketing offers businesses a powerful way to connect directly with customers and drive sales through phone interactions. Its performance-based nature ensures that companies only pay for actual leads, making it a cost-effective solution compared to traditional advertising methods. With its high conversion potential, personalized engagement, and measurable results, pay-per-call is an essential strategy for advertisers aiming to maximize their ROI.
Frequently Asked Questions (FAQs)
What types of businesses benefit the most from pay-per-call marketing?
Businesses that offer high-value products or services, such as insurance, home services, legal advice, or travel, can greatly benefit from pay-per-call marketing due to the personalized nature of phone interactions.
How is pay-per-call different from pay-per-click (PPC) advertising?
While PPC advertising pays for clicks on digital ads, pay-per-call marketing pays affiliates for generating phone calls that meet specific criteria. Pay-per-call leads are often of higher quality as they involve direct customer interactions.
What criteria must a call meet for affiliates to earn a commission?
The criteria vary by campaign but typically include factors like call duration (e.g., over 90 seconds), the caller’s intent (e.g., making a purchase or scheduling a consultation), and the specific products or services discussed during the call.
How can I choose the right pay-per-call network?
Look for a network that provides quality tracking tools, fair commissions, a variety of offers, and reputable advertisers. Research reviews and compare networks to find one that aligns with your marketing goals.
Do I need a website to participate in pay-per-call marketing?
No, a website is not necessary. You can promote the provided phone numbers through other channels like social media, search engines, and mobile apps.
